Striking imagery and grand symbolic gestures create the aura of power -- everyone responds to them. Stage spectacles for those around you, then, full of arresting visuals and radiant symbols that heighten your presence. Dazzled by appearances, no one will notice what you are really doing. -- The 48 Laws of Power by Robert Greene, page 309.
I start with this one because the examples in both the past and present are endless. In my initial blog, I mention the Ku Klux Klan and the Nazis as two groups who practiced this "law." Expound further on these examples if you wish or, better yet, offer new ones please.